A couple of years ago risk management practitioners were dealing with Bird
Flu, H5N1, then the headline threat.
We hurried and scurried to "get ready" for a threat that, while still a
threat at some level, never developed into the pandemic everyone feared. (It
still could develop in to the feared pandemic, and smart risk management
folks will hang on to, and maintain, all the work that went into The Pandemic
Push.)
We were told "the flu will come in several waves." No one predicted where the
waves would originate. China was, and remains, the most frequently cited
starting point, but even if it is, which way will the birds fly? East? West?
With the advent of H1N1, Mexico's contribution to the world of maladies, we
now know that (a) the influenza will come not as waves but as individual
incidents. H1N1, misnamed "Swine Flu," travelled at the speed of flight to
diverse points in the US and the world, stopping some places and skipping
others.
No waves.
H1N1's tsunami impact, like the money vendors, takes its toll worldwide.
The very name, albeit a misnomer, caused a drop in some countries' hog
markets.
There was a time not so long ago that a drop in the market price of milk led
to the wholesale slaughter of dairy cows which in turn left feed-and-seed
stores with unsold good, veterinarians with unused vaccines, and dairies
without milk.
Today's risk management practitioner must anticipate both the threat and the
impact, both direct and indirect, the threat will have on the organizations -
all organizations from the business to the family (or perhaps the family to
the business).
It no longer is sufficient to "think local."
Interdependencies abound and are not bound by business or locality or even
national borders.
John Donne was right back in the early 17th century when he wrote his
Meditation XVII.
Several centuries later, some of us still fail to understand we all are part
of a worldwide web - not the Internet variety, but the relationship variety.
Successful enterprise risk management practitioners take Mr. Donne's words to
heart.
John Glenn, MBCI, has been helping organizations of all types avoid or mitigate risks to their operations since 1994. Comments about this article, or others at http://JohnGlennMBCI.com/ may be sent to Planner @ JohnGlennMBCI. com.